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Diversity in European Marketing : Text and Cases
Rudolph, Thomas - 2012
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...
Persistent link: https://www.econbiz.de/10014015752
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Erwartungsmanagement bei innovativen Kommunikationsdiensten : Eine institutionenökonomische Analyse
Rabe, Christina - 2005 - Gabler Edition Wissenschaft
Bei der Einführung innovativer Kommunikationsdienste stehen Anbieter vor der Aufgabe, einen Markt zu schaffen, denn Nachfrager sind erst dann bereit, in die Kommunikationstechnologie zu investieren, wenn eine zufrieden stellende Teilnehmerzahl erreicht wird. Der Aufbau positiver Erwartungen...
Persistent link: https://www.econbiz.de/10013517360
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Multinational Management : A Casebook on Asia’s Global Market Leaders
Segers, Rien T. (ed.) - 2016 - 1st ed. 2016
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...
Persistent link: https://www.econbiz.de/10012396288
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Japans Zukunftsindustrien
Moerke, Andreas (contributor); Walke, Anja (contributor) - 2007
Grundlagen -- Gesamtwirtschaftliche Megatrends und die Aussicht auf dynamische Zukunftsindustrien in Japan … -- Identifikation von Zukunftstechnologien in Japan -- Finanzierung von Zukunftstechnologien in Japan -- Mensch und Gesundheit -- Life … Sciences und Biotechnologie in Japan -- Die japanische Pharmaindustrie -- Der Medizintechnikmarkt in Japan -- Miniaturisierung …
Persistent link: https://www.econbiz.de/10014014296
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Management of Innovation in Network Industries : The Mobile Internet in Japan and Europe
Haas, Michael (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520841
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Japan and the Internet Revolution
Coates, Ken; Holroyd, Carin - 2003
Japan and the Internet Revolution challenges the portrait of Japan as a technologically slow-moving nation, lacking in …, Japan has emerged as the global leader in the mobile internet, the host of arguably the strongest nation-specific web …
Persistent link: https://www.econbiz.de/10012054398
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Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Saito, Saburo (ed.); Yamashiro, Kosuke (ed.) - 2018
in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used …-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk …
Persistent link: https://www.econbiz.de/10012397031
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Managing Chinese Outward Foreign Direct Investment : From Entry Strategy to Sustainable Development in Australia
Huang, Xueli - 2016
Managing Chinese Outward Foreign Direct Investment focuses on the management of Chinese outward foreign direct investment at the organisational level. Considering investment as a process, the book addresses managerial issues from strategic entry decisions to corporate sustainable development
Persistent link: https://www.econbiz.de/10012615669
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Internationalizing Firms : International Strategy, Trends and Challenges
Calvelli, Adriana; Cannavale, Chiara - 2019
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...
Persistent link: https://www.econbiz.de/10012395999
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Internationalization of Business : Cases on Strategy Formulation and Implementation
Schmid, Stefan (ed.) - 2018
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...
Persistent link: https://www.econbiz.de/10012396084