Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Year of publication: |
2008
|
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Authors: | Osaki, Takanori |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 4, p. 329-341
|
Subject: | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Mobilkommunikation | Mobile communications | Japan |
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