Narrow search
Showing 1 - 10 of 2,132
Cover Image
Rethinking Rational Choice Theory : A Companion on Rational and Moral Action
Jonge, Jan de - 2012
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning
Persistent link: https://www.econbiz.de/10012053975
Cover Image
Unternehmensreputation und Kaufverhalten : Methodische Aspekte komplexer Strukturmodelle
Eberl, Markus (contributor) - 2006
Motivation -- Reputation als unternehmerische Zielgröße -- Die Relevanz von Unternehmensreputation für unternehmerisches Handeln -- Konstruktspezifikation: Methodische Aspekte für die Anwendbarkeit der Strukturgleichungsanalyse -- Ein Untersuchungsdesign für die Kundenwirkung von...
Persistent link: https://www.econbiz.de/10013516612
Cover Image
Behavioral Risk Management : Managing the Psychology That Drives Decisions and Influences Operational Risk
Shefrin, Hersh - 2016
This original book takes psychological research, experimental economics, and recent business scenarios to provide both students and practitioners with the insights to develop a strong risk management strategy. Shefrin draws on his previous research into characterizing organizational culture...
Persistent link: https://www.econbiz.de/10012397908
Cover Image
Der Einfluss unbewusster Motive auf den Entscheidungsprozess : Wie implizite Codes Managemententscheidungen steuern
Chlupsa, Christian - 2017
Jeden Tag treffen Manager hunderte von Entscheidungen: die meisten davon in der Annahme, diese seien rational fundiert. Doch ein Großteil unserer Wahrnehmung ist implizit. So verwundert es nicht, dass auch der größte Teil unserer Entscheidungen in Wahrheit unbewusst abläuft. Implizite...
Persistent link: https://www.econbiz.de/10014021082
Cover Image
Brand Hate : Navigating Consumer Negativity in the Digital World
Kucuk, S. Umit - 2016
markets for scholars and practitioners in marketing, psychology, and consumer behavior. S. Umit Kucuk has taught marketing … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …
Persistent link: https://www.econbiz.de/10012398189
Cover Image
Uncertainty and Risk : Mental, Formal, Experimental Representations
Abdellaoui, Mohammed; Luce, Robert Duncan; Machina, Mark J. - 2007
This book tries to sort out the different meanings of uncertainty and to discover their foundations. It shows that uncertainty can be represented using various tools and mental guidelines. Coverage also examines alternative ways to deal with risk and risk attitude concepts. Behavior under...
Persistent link: https://www.econbiz.de/10013520749
Cover Image
Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships
Schulte, Benjamin Krischan - 2015
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch...
Persistent link: https://www.econbiz.de/10012402018
Cover Image
Individual and Collective Choice and Social Welfare : Essays in Honor of Nick Baigent
Binder, Constanze - 2015
Part I: Individual Choice and Rationality -- Part II: Collective Choice and Collective Rationality -- Part III: Social … of social welfare. The topics include individual and collective rationality, motivation and intention in economics …, coercion, public goods, climate change, and voting theory. The book offers an excellent overview over latest research in these …
Persistent link: https://www.econbiz.de/10014019526
Cover Image
Homo Oeconomicus : The Economic Model of Behaviour and Its Applications in Economics and Other Social Sciences
Kirchgässner, Gebhard (contributor) - 2008
Persistent link: https://www.econbiz.de/10013520968
Cover Image
Rational Choice and Social Welfare : Theory and Applications Essays in Honor of Kotaro Suzumura
Salles, M.; Pattanaik, Prasanta K.; Suzumura, K.; … - 2008
Persistent link: https://www.econbiz.de/10013521037