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from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years …
Persistent link: https://www.econbiz.de/10014018739
Persistent link: https://www.econbiz.de/10013521082
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in...
Persistent link: https://www.econbiz.de/10012396042
This book argues that organizations, corporations, and governments have the abilities and resources to drive deep systemic change, yet fail to evoke change strategies that can significantly improve the social fabric of our global environment. It actively engages the reader in a conversation that...
Persistent link: https://www.econbiz.de/10012396321
Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark. "Mark’s latest book is lucid …
Persistent link: https://www.econbiz.de/10012396593
This book provides a comprehensive understanding of the linkages between business and society by addressing key issues in corporate social responsibility (CSR), sustainability, ethics and governance. Thanks to the different visions and perspectives offered by a global group of authors with a...
Persistent link: https://www.econbiz.de/10012396638
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of...
Persistent link: https://www.econbiz.de/10012397801
This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build better business ethics and...
Persistent link: https://www.econbiz.de/10012397876
This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...
Persistent link: https://www.econbiz.de/10012397995
The World Today: Paradoxes Galore -- Corporate Misdemeanour: The Business of Business is Business? -- Redefining Globalisation: Is a Better World Possible? -- Coping with Globalisation: A Quarter Century of Efforts -- Business Responsibility through the Ages: A Journey from Scriptural Insights,...
Persistent link: https://www.econbiz.de/10014016991