Mit der zunehmenden Fragmentierung der Automobilmärkte stellt sich die Frage, wie Kunden hybride Produkte, die auf zwei oder mehr bekannten Produktkategorien basieren, in ihre bestehende Wissensstruktur integrieren. Darüber hinaus ist interessant, welche Marketingmaßnahmen die kognitive...

Markenerosion bezeichnet gemeinhin die nachlassende Differenzierungskraft von Marken. Doch welche Ursachen hat das Auftreten einer Markenerosion und welche Implikationen resultieren für die Managementpraxis? Adele Patricia Lodde untersucht die Entstehungsursachen dieses Phänomens, in dem sie...

The Decision to Patent with Vertical Product Differentiation -- An Empirical Investigation of the Decision to Patent with Vertical Product Differentiation -- The Decision to Patent with Horizontal Product Differentiation -- An Empirical Investigation of the Decision to Patent with Horizontal...

The growing complexity of many real world problems is one of the biggest challenges of our time. The area of international finance is one prominent example where decision making is often fraud to mistakes, and tasks such as forecasting, trading and hedging exchange rates seem to be too difficult...

A Theoretical Framework -- Specifications and Assumptions -- Underlying Equilibrium Growth Paths -- Variations in Employment -- Some Important Implications -- Exchange Rate Overshooting -- Exchange Rate Determination -- Issues Regarding Exchange Rate Determination -- Time Series Properties of...

The book focuses on forecasting foreign exchange rates via artificial neural networks. It creates and applies the highly useful computational techniques of Artificial Neural Networks (ANNs) to foreign-exchange-rate forecasting. The result is an up-to-date review of the most recent research...