Range of Dependent Variables in Advertising Research -- The Passive Shopping Stage: Keeping in Mind Brand Encounters …Research on advertising, branding and communication from an international perspective is essential in the face of the …Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for …

Introduction -- Research Flyover -- Design Science - The Science of the Artificial -- Design Science Research -- Class …Consolidating existing knowledge in Design Science, this book proposes a new research method to aid the exploration of … Artificial (Design Science), arguing that our reality is much more artificial than natural. However, the research conducted on …

the trends in the entrepreneurship research and education being developed in MENA …1. Introduction -- Part I. Research by the Global Entrepreneurship Monitor (GEM) in the MENA Region -- 2. Background to … Recommendations -- Part II. Entrepreneurship Education and Training in MENA -- 7. Entrepreneurship Education and Research in Iran: an …

that are still relevant to the field are discussed, and subsequently follow-up research that is being conducted based on … these ideas is highlighted, including possible areas of future research. Scholars will embrace this systematic effort to … identify and reveal the contribution of classic articles in entrepreneurship research and their impact on subsequent …