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This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...
Persistent link: https://www.econbiz.de/10012396166
Annäherung an das Thema -- Vorteilsmanagement in elektronischen Märkten -- Innovative Markteintrittsstrategien in Wissenschaft und Forschung -- Die strategische Ausgangssituation des Innovators im elektronischen Markt -- Strategische Ziele und erfolgsrelevante Maßnamen eines innovativen...
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The proliferation of the internet has often been referred to as the fourth technological revolution. This book explores …
Persistent link: https://www.econbiz.de/10012106245
Das Internet als Eckpfeiler der modernen Informationsgesellschaft hat sowohl neue, digitale Märkte geschaffen als auch … der Internet-Ökonomie systematisch dargestellt. Dazu werden sowohl bekannte, klassische ökonomische Modelle auf das … Internet angewendet als auch neue Modelle vorgestellt. Das Buch deckt die Gesetzmäßigkeiten der Internet-Ökonomie auf, erklärt …
Persistent link: https://www.econbiz.de/10014424887
networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain … non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating … the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social …
Persistent link: https://www.econbiz.de/10012396634
; Michael Pagano -- Chapter 5) Some Ideas for Reforming Internet Taxation; Antonio Uricchio -- Chapter 6) The Digital Economy …
Persistent link: https://www.econbiz.de/10012397493
market and the economy. While the Internet is trumpeted as a great job creator, there are also downsides that need to be … identified and dealt with. The book discusses the following topics: Is the Internet a net creator of jobs? How are job profiles …: Modeling Employment from the Bottom-Up -- 6. The Impact of the Broadband Internet on Employment -- 7. The Impact of the …
Persistent link: https://www.econbiz.de/10012397622
This book explains how major world economies are recognizing the need for a major push in cyber policy environments. It helps readers understand why these nations are committing substantial resources to cybersecurity, and to the development of standards, rules and guidelines in order to address...
Persistent link: https://www.econbiz.de/10012398020
Japan and the Internet Revolution challenges the portrait of Japan as a technologically slow-moving nation, lacking in … of the Internet, promoters and entrepreneurs managed to create a flexible and dynamic Internet society. From a slow start …, Japan has emerged as the global leader in the mobile internet, the host of arguably the strongest nation-specific web …
Persistent link: https://www.econbiz.de/10012054398