The second volume of this edited collection offers a number of contributions from leading scholars investigating Blockchain and its implications for business. Focusing on the transformation of the overall value chain, the sections cover the foundations of Blockchain and its sustainability,...

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

This book constitutes the proceedings of the 7th Enterprise Engineering Working Conference, EEWC 2017, held in Antwerp, Belgium, in May 2017. EEWC aims at addressing the challenges that modern and complex enterprises are facing in a rapidly changing world. The participants of the working...

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

This book gives an introduction to R to build up graphing, simulating and computing skills to enable one to see theoretical and statistical models in economics in a unified way. The great advantage of R is that it is free, extremely flexible and extensible. The book addresses the specific needs...

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent...

Grundlagen der IT-gestützten Logistik -- IT-gestütztes Logistiksystem -- Informations- und Kommunikationstechnologien als Enabler -- Prozesse und Anwendungen der IT-gestützten Logistik (Beschaffungs-, Produktions-, Lager-, (Re-)Distributions-, Instandhaltungslogistik - Supply Chain) --...

Kennzeichnung, Erfolgsfaktoren und Ziele des Online-Marketings -- Verbreitung und Nutzung des Online-Marketings -- Ausgestaltung der Corporate Website -- Suchmaschinen-Marketing (SEO, SEA), Online-Werbung -- Social-Media-Marketing, E-Mail-Marketing, Affiliate-Marketing -- E-Commerce -- Trends im...

Grundlagen der IT-gestützten Logistik -- IT-gestütztes Logistiksystem -- Informations- und Kommunikationstechnologien als Enabler -- Prozesse und Anwendungen der IT-gestützten Logistik: Beschaffungs-, Produktions-, Lager-, (Re-)Distributions-, Instandhaltungslogistik, Supply Chain --...

Einführung in das AGB-Recht -- AGB-Klauseln in Lieferbedingungen der Lieferanten -- IT-spezifische AGB-Klauseln der Lieferanten -- AGB-Klauseln der Auftraggeber (Kunden) -- Praxisbeispiel mit Anmerkungen.