‘This extremely timely publication addresses an important knowledge gap in this era of shifting economic power and global imbalances. Entrepreneurship is central to the growing success of the wider African economy and understanding the importance of trust within developing relationships can...

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...

This book provides an original analysis of the economic success of Overseas Chinese merchants in Southeast Asia: The ethnically homogeneous group of Chinese middlemen is an informal, low-cost organization for the provision of club goods, e.g. contract enforcement, that are essential to...

This book examines survey data to consider the extent to which public support for immigration, international trade, and foreign direct investment exists in a cohort of 38 heterogeneous countries. With economic globalization shaping daily life, understanding the determinants of public opinion is...

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...

This book explores the differences between Western and non-Western cultures to provide a more comprehensive understanding of psychological contract and its consequences on employees’ behavioral, attitudinal, and cognitive outcomes. Further, it discusses the culturally-relevant elements of HR...

Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success

The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

Ethnicity has become one of the most studied human dimensions in social and biomedical sciences over the past decade. However, there are important shortcomings in the means available to researchers to define and classify human group difference in past, as well as contemporary populations....

Introduction -- Rethinking Iranian National Character -- The Role of Ideas and Education in Iranian Society -- Historical Perspectives on Iranian Cultural Identity -- Islamization of Iranian Society -- Qajar Period and the Constitutional Revolution -- Contemporary Iran and the Iranian Economy --...