This book explores critical perspectives on ageing in organisations and offers both managerial and workplace practices for dealing with this prominent issue. The collection provides cross-disciplinary research on the discursive and mythological aspects of ageing at work as well as recent studies...

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures...

This open access book offers new insights into the ageing-migration nexus and the nature of home. Documenting the hidden world of France’s migrant worker hostels, it explores why older North and West African men continue to live past retirement age in this sub-standard housing. Conventional...

Altern managen! Von der Strategie zur Umsetzung -- I. Demografie-Management: Besonderer Wandel, besondere Widerstände -- Verstehen! Altern macht Angst -- II. Die sechs Säulen des erfolgreichen Demografie-Managements. Sensibilisieren! Altern muss bewusst werden -- Qualifizieren! Altern muss...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...

Demographic change is one of the most crucial issues of our time. Owing to its importance, the topic has attracted researchers in economics and management, and made it to the top of company decision-makers agenda. This book sheds light on the demographic implications companies face. Based on an...

Allgemeine Grundlagen einer Wohngemeinschaft -- Gesetzliche Grundlagen. Juristische Einschätzungen. Kostenträger -- Planungsphase -- Konzept einer Wohngemeinschaft -- Wirtschaftliche Grundlage -- Bauplanung einer Wohngemeinschaft -- Personaleinsatzplanung -- Hygienemanagement -- Ausstattung --...