Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their...

This book scrutinizes the last 15 years of exceptional growth in the Turkish economy, and presents a model for sustainable ongoing growth that has particular implications for other key emerging economies. The growth of the Turkish economy in the 2000’s was based on two integrated fundamental...

This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr. Johanna Wanka, Federal...

Dieser Band stellt in der erweiterten 2. Auflage die wesentlichen Faktoren eines guten Risikomanagements vor. Hans-Christian Brauweiler präsentiert sein Konzept des Risk Cubes, welches die zur Klassifizierung und Kategorisierung häufig verwendete zweidimensionale Risk Map um eine dritte und...

The book explains the reasons for the recent economic success of Turkey by examining the transformation of the private sector and the development policies implemented by the Turkish government. Further concrete insights are provided by professionals working for institutional and business players...

1.Introduction -- 2.Research Methodology -- 3.Leadership of Hidden Champions from Vision to Communityship -- 4.Three Bivalent Performance Factors of Hidden Champions Ownership, Organizational Culture and Organizational Governance -- 5.Innovation Behaviour of Hidden Champions -- 6.International...

Einführung -- Gesetzliche Regelungen zum Risikomanagement.-Risikoberichterstattung -- Finanzrisikomanagement von Familienunternehmen -- Liquiditätsrisikomanagement in Unternehmen -- Management von Rohstoffrisiken -- Interdependenzen von Management-Risiken. .