Green Marketing: A Case Study of the Sub-Industry in Turkey

by Ayca Can Kirgiz

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies

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Year of publication:	2016
Authors:	Kirgiz, Ayca Can
Publisher:	London : Palgrave Pivot
Subject:	Öko-Marketing \| Green marketing \| Türkei \| Turkey \| Marketing \| Umweltbezogenes Management \| Nachhaltigkeit

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Extent:	Online-Ressource (160 p, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-137-53589-4 ; 978-1-349-71048-5
Other identifiers:	10.1057/9781137535894 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012396294