today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a …

. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are …Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the … Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 …

select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners … keys to global market growth Follow sample forms and sales proposals … in Export Markets -- Chapter 3: Look at Global Marketing -- Part 2: Identifying Your Target Market and Finding Customers …

This book provides an economic analysis of various aspects of ‘market quality’, a new concept which emerged in the 21st … economics literature the link between the theories of oligopoly and auctions with market quality remains largely unexplored … related to the problems of market quality in emerging economies like India. Illustrated by carefully chosen examples, this …

, our ultimate aim and desire is to present a timely portrayal of the rapid pace of growth of China’s logistics market and …

and more effectively market and sell their product. It examines the interventions, invention and opportunities brought …