The automotive industry is a major pillar of the modern global economy and one of Europe's key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead....

Problemstellung der internationalen Marktbearbeitungsformen im Vertrieb -- Grundlagen der Marktbearbeitungsformen und ihrer Entwicklung -- Theoretischer Bezugsrahmen und Modellableitung -- Entscheidungskriterien aus dem praktischen Umfeld und Vergleich zur Theorie -- Implikationen und...

Recent economic transformations in the world economy are progressing in two divergent directions – international production fragmentation and industrial agglomeration. Based on extensive data analysis and using models of interdependencies between key economies, this book analyses innovation...

This book identifies factors of information system (IS) integration that influence supply chain agility and illustrates how IS integration can achieve greater supply chain agility. Also considering the consequent operational impacts that arise from IS-enabled supply chain agility, the author...

This research focuses on the process of growth in the automobile industries in the ASEAN region. ASEAN is drawing attention both from the vantage point of its position as an automobile-producing region and as a potential automobile market. Thailand in particular has long treated automobile...

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success....

This book provides transdisciplinary analyses of the automotive plastics production and recycling system, including prognoses, scenarios and solutions for corporate sustainability management. A book on plastics, not written by a plastics guy. But a sustainability guy. Plastics schizophrenia and...