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Tourist Behavior : An Experiential Perspective
Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018
Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours -- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions -- Factors Shaping Tourists’ Inertia towards Behaving Responsibly -- Hotel Guests’...
Persistent link: https://www.econbiz.de/10014019107
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e-Consumers in the Era of New Tourism
Sezgin, Erkan (ed.) - 2016 - 1st ed. 2016
Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing … -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by …This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the …
Persistent link: https://www.econbiz.de/10014018606
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Quantitative Tourism Research in Asia : Current Status and Future Directions
Rezaei, Sajad (ed.) - 2019
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...
Persistent link: https://www.econbiz.de/10012396055
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Trends in Tourist Behavior : New Products and Experiences from Europe
Artal-Tur, Andrés (ed.); Kozak, Metin (ed.);  … - 2019
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical...
Persistent link: https://www.econbiz.de/10012396133
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven - 2005 - Gabler Edition Wissenschaft
Der Wettbewerb im deutschen Fernsehmarkt ist in den vergangenen Jahren stark angestiegen. Die Folge dieser Entwicklung ist eine schier unüberschaubare Vielfalt an TV-Angeboten, die vom Zuschauer zunehmend als austauschbar wahrgenommen werden. Um sich in diesem schwierigen marktlichen Umfeld...
Persistent link: https://www.econbiz.de/10013517395
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2018 - 2. Aufl. 2018
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt er einer einfachen Systematik – vom Allgemeinen zum Besonderen. Er skizziert den heutigen...
Persistent link: https://www.econbiz.de/10014019079
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Co-Creation and Well-Being in Tourism
Correia, Antónia (ed.); Kozak, Metin (ed.);  … - 2017
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...
Persistent link: https://www.econbiz.de/10012397976
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Older Tourist Behavior and Marketing Tools
Vigolo, Vania - 2017
population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market … Hospitality and older tourists: a focus on accommodation choices -- Part III Marketing to older tourists: the supply …
Persistent link: https://www.econbiz.de/10012397982
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Traumziel Nachhaltigkeit : Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt
Schmied, Martin - 2009
Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das …
Persistent link: https://www.econbiz.de/10013517080
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Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
Slocum, Susan L. (ed.); Kline, Carol (ed.);  … - 2018
responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances … marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. . …
Persistent link: https://www.econbiz.de/10014018012