Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016
the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations … of sponsorship, consumer behaviour, education, health and innovation …The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on …