Introduction -- Part 1: How to differentiate Wine -- Part 2: Appelations and Wine Brands -- Part 3: Conclusion. …This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it …

Chapter 1 Level of Implementation of Quality in the Designation of Origin and Monterrei Wine Route (Galicia- Spain …) -- Chapter 2 Quality of Landscape and Sustainability Benefit to Wine Tourism. Contexts and Commitments -- Chapter 3 Wine Tourism … and Regional Development -- Chapter 4 Wine Routes and Territorial Events as Enhancers of Tourism Experiences -- Chapter 5 …

networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8 …: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in …This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution …

The book proposes an overview of the research conducted to date in the field of wine economics. All of these …

, Studiengang International Wine Business veranstaltet. Kulinarik und Wein werden immer häufiger zu einem wesentlichen Teil von …Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte … Tourismus-Management an der FHWien der WKW. Dr. Albert Franz Stöckl ist Studiengangsleiter für International Wine Business an …

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet …-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and … media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis …

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …