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Wege aus dem Reformstau : Zentrale Determinanten bei der Akzeptanz wachstumsstärkender Strukturreformen
Enzweiler, Tasso - 2013
Agenda für wachstumsstärkende Strukturreformen -- Reformstau -- Modifizierung des Homo Oeconomicus -- Determinanten zur Akzeptanz wachstumsstärkender Strukturreformen -- Interdisziplinäre Zusammenarbeit zwischen verschiedenen Wissenschaftsdisziplinen.
Persistent link: https://www.econbiz.de/10014016497
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Backaler, Joel - 2018
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a...
Persistent link: https://www.econbiz.de/10012395922
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A Study of Professional Skepticism
Olsen, Carmen - 2017
This book describes how auditors exercise different levels of professional skepticism and how they are exposed to different types of affective information on clients’ behavior. Based on the author’s empirical study of 56 auditors, it shows that auditors’ skepticism and affective reactions...
Persistent link: https://www.econbiz.de/10012396583
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North-South Globalization and Foreign Direct Investment : Essays in International Economics
Schwab, Jakob - 2018
Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when accounting for peculiarities...
Persistent link: https://www.econbiz.de/10012396757
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Opinion Mining im Web 2.0 : Ansätze, Methoden, Vorgehensmodell
Petz, Gerald - 2019
In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen aus den Bereichen Text Mining, linguistische Algorithmen, semantische Technologien und Information Retrieval aufgezeigt. Beim Opinion Mining geht es darum, textuell vorliegende...
Persistent link: https://www.econbiz.de/10012401719
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Flüchtlingsstandort Deutschland – eine Analyse : Chancen und Herausforderungen für Gesellschaft und Wirtschaft
Udovychenko, Margaryta (contributor);  … - 2017
Hintergründe -- Flüchtlingssituation in Deutschland heute: Zahlen, Daten, Fakten -- Die Generation Y – Haltungen zur Flüchtlingsfrage -- Integration von Geflüchteten in das deutsche Wirtschaftssystem – Probleme, Potentiale, Perspektiven -- Herausforderungen und Chancen der...
Persistent link: https://www.econbiz.de/10014018433
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Optimierung der Kundenbindung in Massenmärkten : Eine empirische Untersuchung im österreichischen Mobilfunkmart
Kindermann, Harald (contributor) - 2006
Kundenbindung zählt zu den wichtigsten Strategieoptionen des Marketings. Dies zeigt u. a. die Vielzahl wissenschaftlicher Untersuchungen zu diesem Themengebiet. Doch sind die Befunde sehr unterschiedlich und nicht leicht in die unternehmerische Praxis umzusetzen. Harald Kindermann identifiziert...
Persistent link: https://www.econbiz.de/10013516622
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Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality
Cowen-Elstner, Christine - 2018
perception and thereby also the perceived product quality. The results of her studies not only show that this influence is … findings she then develops recommendations for product design and communication. Contents Quality perception and possible …Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious …
Persistent link: https://www.econbiz.de/10012396219
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Firm Internal Innovation Contests : Work Environment Perceptions and Employees’ Participation
Höber, Björn - 2017
This book highlights how employees’ work environment perceptions significantly influence individuals’ attitudes and their intention to participate in firm internal innovation contests. Furthermore, it emphasizes the aspects of an organizational encouragement for participating in such...
Persistent link: https://www.econbiz.de/10012397805
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Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
Wolf, Sandra - 2018
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...
Persistent link: https://www.econbiz.de/10012398055