Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...

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This book explores the nature and uniqueness of leadership in Iceland within a business and economic context. Starting with an analysis of Iceland’s geographical location, historical development and societal culture, the authors critically examine the major elements of the Icelandic business...

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Die Weltmacht China ist zu einem Markt geworden, den kein Land oder Unternehmen mehr ignorieren kann. Der Wissendruck über das Reich der Mitte wächst, insbesondere in Deutschland: Firmenübernahmen durch chinesische Unternehmen auf der einen, Geschäftschancen in China auf der anderen Seite....

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Foreword -- Introduction -- About Oriental Management (OM) -- Case One: Practicing Shared Benevolence and Improving World Health -- Case Two: The “Three Great Ways” -- Case Three: Management Philosophy at ING-Aetna Life Insurance Co -- Case Four: Running a City in West China -- Case Five:...