ihre Bedeutung in Theorie und Praxis -- Marketingtheoretische Untersuchung strategischer Unternehmensnetzwerke -- Marketing …

research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value …Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and …The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains …

economics and management. Emphasizing this research as a theory-driven field, this book presents research results on efficiency …

Topics in Cooperative Game Theory -- Airline Alliance Revenue Management Game -- Approximate Nucleolus-Based Revenue Shares … product should be shared among the airlines. The nucleolus is a concept of cooperative game theory that provides solutions for … the nucleolus, which assumes a centralized decision making system. The proposed mechanism is used as a benchmark to …