How Long Do you Want to Tolerate the Fact That Your Organization Is Hindering Growth? -- Is Your Organization Ready for Growth? -- Take a Good Look at Your Marketing Department - Do You See Creative Geniuses or Conceptional Pros? -- Is Your Sales Organization a Dark Silo or a Real Growth Driver?...

This book describes and analyzes the new problems and challenges faced by China's non-governmental enterprises. In the post-WTO era, which has been particularly affected by the international financial crisis, there will be many problems and challenges that need to be faced in the development of...

Einführung -- Eigenkapitalinvestoren – Wie stark sie die Unternehmensstrategie beeinflussen -- Fremdkapital – Wie sich der Konflikt zwischen Unternehmen und Gläubigern lösen lässt -- Mezzanine – Wie hybrides Kapital die Eigenkapitalbasis stärken kann -- Management Buyouts – Wie aus...

Old and New Financial Paradigms -- Mergers and Acquisitions -- Corporate Communication -- New Forms of Funding in Strategic Corporate Finance: Entrepreneurial Finance, Venture Capital, Private Equity and Hedge Funds -- The Importance of CSR Capital for Sustainable Strategic Corporate Finance --...

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning....

At the intersection of disruptive and accelerated change in the environment with globalization, business leaders around the world are trying to embrace change and incorporate innovative business models in the basics of their businesses. While innovation in their products and services remains a...