Showing 1 - 10 of 81
This unique book breaks original ground in management and organization studies by drawing on over 2½ years of ethnographic study in a major UK international airport group. Much has been written about the ‘McDonaldisation’ or ‘Disneyization’ of society, but few have been attentive to...
Persistent link: https://www.econbiz.de/10012396455
Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014854
In this book, the functions and dynamics of enterprises are explained with the use of anthropological methods. The chapters are based on anthropological research that has continued mainly as an inter-university research project, which is named Keiei Jinruigaku, of the National Museum of...
Persistent link: https://www.econbiz.de/10012397800
The books presents the study undertaken by the ASEAN-India Centre (AIC) at Research and Information System for Developing Countries (RIS) on India’s cultural links with Southeast Asia, with particular reference to historical and contemporary dimensions. The book traces ancient trade and...
Persistent link: https://www.econbiz.de/10012396794
How does one of the world’s biggest Enterprise Resource Planning (ERP) suppliers develop software? How do Oracle, SAP, Microsoft and Co really work? Christine Grimm presents a first-hand account of a social researcher who entered the software laboratory of one of the biggest ERP providers....
Persistent link: https://www.econbiz.de/10014552578
As a method for empirical inquiry, autoethnography has gained much purchase among business school academics. This book offers exemplars of how autoethnography can be leveraged to study myriad organization and management phenomena. Drawing on his own fieldwork in Palestine, the author engages...
Persistent link: https://www.econbiz.de/10012396144
The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.
Persistent link: https://www.econbiz.de/10014018844
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists
Persistent link: https://www.econbiz.de/10012698659
This book encapsulates the ‘New Normal Policy’ which has changed the regional policy between China and the African continent. This volume emphasises China’s role in Africa as a collaborator in an attempt to fulfil the Beijing consensus in emerging countries. The contextual research...
Persistent link: https://www.econbiz.de/10012396585
This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren’t always aligned with the...
Persistent link: https://www.econbiz.de/10012396598