This volume presents current research on gender and culture from business, management and accounting perspectives with … a multidisciplinary approach. Featuring selected contributions presented at the 4th IPAZIA Workshop on Gender Studies … held at Niccolò Cusano University in Rome, Italy, this book investigates gender strategies adopted and tested by various …

This book explores the gender dimension in technology commercialization through a collection of papers by … internationally renowned scholars in the USA, Mexico and Europe. Technology, Commercialization and Gender looks at various gender … obstacles. More gender awareness and openness along all stages of the innovation chain, as well as more research and policy …

Paradigm: A Gender Inclusive Perspective; Arash Najmaei …

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the …1. A Brand as a Person -- 2. Gender and Ease of Categorization -- 3. Global Branding with Brand Gender and Brand Equity … -- 4. Adrogyny, Consumers' Biological Sex, and Cultural Differences -- 5. Brand Gender and Equity through Brand Design -- 6 …

development of public relations by focusing on the processes of professionalization and their significance for gender and … interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining …

‘dirty’ work. Gender, Work and Occupation explores new avenues of workplace studies, highlighting how material conditions …

the limitations of indicators such as the proportion of women in senior positions. It proposes a new gender agenda …Chapter 1. Introduction: the focus on success stories; Kate White -- Chapter 2. Gender equality as a core academic … value: Undoing gender in a “non-traditional” Swedish University; Helen Peterson and Birgitta Jordansson -- Chapter 3 …

the contemporary shift from heavy industry to game industry and how this has altered relationships between gender … gender to recent theories concerning globalization and transnationalism. This wide-ranging and interdisciplinary text …1. Setting the scene -- 2. Gender in inventions and innovations -- 3 New economy, platform economy and gender -- 4 …