‘Wellness is a major economic trend of our time. Anttiroiko highlights key dimensions of wellness-oriented policy and reveals empirical cases that illustrate how local governments can profit from wellness strategies. This book should be read by students, experts and public managers looking to...

This book examines the drivers of inbound medical tourism in Germany. In light of growing international trade of medical services, it provides a quantitative analysis of the determinants of international patients’ choice of destination. It develops coherent definitions of medical tourism and...

This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers...

New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel...

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry, destination management and general travel behavior. The articles are based on presentations and panel discussions presented at the world's...

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of...

This book offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. Climate change and its impact on the travel and tourism industry is as much a focus...

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For...

Future at a Glance -- Destination Management - Culture, Landscape, Cities -- Marketing and Distribution -- Social Media and Technology Tackle Tourism Industry -- Business Travel and Event Management -- Corporate Social Responsibility in the Tourism and Travel Industry -- Eco-Mobility