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ECONIS (ZBW)
183
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1
Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions
Kavaratzis, Mihalis
-
2015
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical...
Persistent link: https://www.econbiz.de/10012401944
Saved in:
2
Standortmarketing
in der Wirtschaftsförderung : Grundlagen für die Praxis
Lennardt, Stefan
-
2017
Einleitung --
Standortmarketing
national und international -- Kein
Standortmarketing
ohne Standortstrategie -- Meinen … nehmen zu. Für alle Themen der Wirtschaftsförderung spielen Standortimage und
Standortmarketing
eine große Rolle. Die gute … Kontinuität können im
Standortmarketing
viel bewirken. Zusammenfassungen und Übungsaufgaben am Ende jedes Kapitels festigen das …
Persistent link: https://www.econbiz.de/10014017509
Saved in:
3
Regionalmarketing als räumliches Steuerungs- und Entwicklungsinstrument : Grundlagen - Konzepte - Fallbeispiele
Seidel, Michael
-
2016
regionale Wirtschaft im Fokus:
Standortmarketing
-- Das „Unmessbare“ trotzdem messen: Controlling für Regionalinitiativen. … Wirtschaft im Fokus:
Standortmarketing
• Das „Unmessbare“ trotzdem messen: Controlling für Regionalinitiativen Der Autor Prof. Dr …
Persistent link: https://www.econbiz.de/10014020328
Saved in:
4
Praxishandbuch City- und Stadtmarketing
Meffert, Heribert
(
ed.
);
Spinnen, Bernadette
(
ed.
); …
-
Bundesvereinigung City- und Stadtmarketing Deutschland
-
2018
• Perspektiven für die kooperative Stadtentwicklung • Die Stadt als Marke • Die digitale Stadt • Tourismus,
Standortmarketing
und …
Persistent link: https://www.econbiz.de/10014020681
Saved in:
5
Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung...
Persistent link: https://www.econbiz.de/10014021221
Saved in:
6
The Role of Universities in the Europe 2020 Strategy : The Cases of
Slovenia
, Croatia, Serbia and Kosovo
Ricciardelli, Alessandra
-
2017
, the book examines two new member states -
Slovenia
and Croatia - and two potential EU candidate states - Serbia and Kosovo …
Persistent link: https://www.econbiz.de/10012397680
Saved in:
7
Enterprise, Business-Process and Information Systems Modeling : 17th International Conference, BPMDS 2016, 21st International Conference, EMMSAD 2016, Held at CAiSE 2016, Ljubljana...
Guédria, Wided
(
ed.
);
Bider, Ilia
(
ed.
); …
-
2016
2016) in Ljubljana,
Slovenia
, in June 2016. The focus theme for BPMDS 2016 papers was ”Business Processes in a Connected …
Persistent link: https://www.econbiz.de/10012397870
Saved in:
8
Advanced Information Systems Engineering Workshops : CAiSE 2016 International Workshops, Ljubljana,
Slovenia
, June 13-17, 2016, Proceedings
Krogstie, John
(
ed.
);
Mouratidis, Haralambos
(
ed.
); …
-
2016
This book constitutes the thoroughly refereed proceedings of five international workshops held in Ljubljana,
Slovenia
…
Persistent link: https://www.econbiz.de/10012397871
Saved in:
9
Software Business : 7th International Conference, ICSOB 2016, Ljubljana,
Slovenia
, June 13-14, 2016, Proceedings
Maglyas, Andrey
(
ed.
);
Lamprecht, Anna-Lena
(
ed.
)
-
2016
in Ljubljana,
Slovenia
, in June 2016. Software business refers to commercial activities in and around the software …
Persistent link: https://www.econbiz.de/10012397872
Saved in:
10
Entrepreneurship in the Balkans : Diversity, Support and Prospects
Ramadani, Veland
-
2013
This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in...
Persistent link: https://www.econbiz.de/10014016686
Saved in:
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