Developing and applying a place brand identity model : the case of Slovenia
Year of publication: |
2013
|
---|---|
Authors: | Ruzzier, Maja Konecnik ; De Chernatony, Leslie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 45-52
|
Subject: | Standortmarketing | Place marketing | Stakeholder | Tourismuswirtschaft | Tourism industry | Slowenien | Slovenia |
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