Narrow search
Showing 1 - 10 of 143
Cover Image
Facebook, Twitter und Co. in Hotellerie und Gastronomie : Ein Handbuch für Praktiker
Hinterholzer, Thomas - 2013
Einleitung -- 1. Social Media Marketing-Leitfaden für die Gastronomie -- 2. Social Media Marketing-Leitfaden für die … Hotellerie -- Fachlexikon und Glossar -- Leserservice: Auszugsweise Auflistung weiterer am Markt befindlicher Leitfäden -- Anhang. … Onlinemarketingmaßnahmen Die Zielgruppen Entrepreneurs und Manager in Dienstleistungsunternehmen, besonders der Gastronomie- und der …
Persistent link: https://www.econbiz.de/10014016772
Cover Image
The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests
Chehimi, Nadine - 2014
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing...
Persistent link: https://www.econbiz.de/10014017314
Cover Image
Impact Assessment in Tourism Economics
Matias, Álvaro (ed.); Nijkamp, Peter (ed.);  … - 2016
This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different...
Persistent link: https://www.econbiz.de/10012496185
Cover Image
Quantitative Tourism Research in Asia : Current Status and Future Directions
Rezaei, Sajad (ed.) - 2019
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second,...
Persistent link: https://www.econbiz.de/10012396055
Cover Image
The Role of Franchising on Industry Evolution : Assessing the Emergence of Franchising and its Impact on Structural Change
Beere, Rosalind - 2017
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry...
Persistent link: https://www.econbiz.de/10012398256
Cover Image
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy - 2015 - 2., überarb. Aufl. 2015
Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu...
Persistent link: https://www.econbiz.de/10014019468
Cover Image
Marken-Authentizität : Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung
Schallehn, Mike - 2012
Authentizität von Marken als Untersuchungsgegenstand -- Theoretischer Rahmen zur Konzeptualisierung von Marken-Authentizität und Entwicklung des empirischen Untersuchungsmodells -- Empirische Untersuchung zur wahrgenommenen Marken-Authentizität -- Implikationen für Forschung und Praxis.
Persistent link: https://www.econbiz.de/10014015797
Cover Image
The Economics of Addictive Behaviours Volume IV : The Private and Social Costs of Overeating and their Remedies
Joshua, John - 2017
This title offers an in-depth analysis of the psychological causes and consequences of, and proposed interventions for over-eating. The author examines the history of obesity and its distribution by social class and geography, the environmental effects of overconsumption and economic remedies...
Persistent link: https://www.econbiz.de/10012397298
Cover Image
The Primacy of Regime Survival : State Fragility and Economic Destruction in Zimbabwe
Simpson, Mark; Hawkins, Tony - 2018
1. Introduction -- 2. The Economics of State Fragility -- 3. Zimbabwe’s First Decade: Building the One-Party State and …This book analyses the past and ongoing decline of Zimbabwe under the rule of ZANU-PF, with a primary focus on the … period 1997 to the present. In contrast to much existing literature on post-independence Zimbabwe which has focused on the …
Persistent link: https://www.econbiz.de/10013256193
Cover Image
Migration, Cross-Border Trade and Development in Africa : Exploring the Role of Non-state Actors in the SADC Region
Nshimbi, Christopher Changwe (ed.); Moyo, Inocent (ed.) - 2017
such as Zimbabwe, it also discusses the role of local authorities in managing migration to achieve development. Thus, the … Chinese Migrant Entrepreneurship in a Deteriorating Socio-Economic Environment in Zimbabwe; Maureen Kademaunga -- 6. An …: Cross-Border Shopping and the Political Economy of the Zimbabwe - South African Borderland; Nedson Popiwa -- 8. The Tenacity …
Persistent link: https://www.econbiz.de/10012396082