Der Außenhandel gewinnt stetig an Bedeutung. Für Unternehmen bringt die zunehmende internationale Vernetzung der Wirtschaft neue Herausforderungen mit sich. Jenen Betrieben, die in der Lage sind, die internationalen Marktchancen für ihre Produkte und Dienstleistungen zu erkennen und zu...

Internationalisierung von kleinen und mittelständischen Unternehmen -- Analyse des Exporterfolgs von KMU -- Einfluss von management- und unternehmensbezogenen Faktoren auf den Erfolg von Exportaktivitäten -- Länderspezifische Anpassung der Marketinginstrumente als kritischer Erfolgsfaktor. .

Managing Chinese Outward Foreign Direct Investment focuses on the management of Chinese outward foreign direct investment at the organisational level. Considering investment as a process, the book addresses managerial issues from strategic entry decisions to corporate sustainable development

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history,...

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines...

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their...

This book provides a broad understanding of what it means to internationalise entrepreneurially. The collection of prominent articles provides insights into how entrepreneurs are entering foreign markets in order to fuel growth. Authors highlight the factors enabling internationalisation under...