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Wissenstransfer mit Wikis und Weblogs : Fallstudien zum erfolgreichen Einsatz von Web 2.0 in Unternehmen
Stocker, Alexander - 2010
verstärkt zum Wissenstransfer zu bewegen – eine Entwicklung, die mit dem Begriff „Enterprise 2.0“ bezeichnet wird. Alexander …
Persistent link: https://www.econbiz.de/10014425044
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Organising User Communities for Innovation Management
Schulz, Celine - 2010
Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit...
Persistent link: https://www.econbiz.de/10013522806
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Cash in East Asia
Rövekamp, Frank (ed.); Bälz, Moritz (ed.);  … - 2017
, and the future of cash in various monetary systems, contrasting case studies from China, Japan, Korea, and Singapore with … also of considerable relevance in Asia. Singapore and South Korea, for example, are relatively advanced in the use of …Introduction: On the Role of Cash in East Asia -- The Use of Cash in Europe and East Asia -- New Estimates for the …
Persistent link: https://www.econbiz.de/10012397270
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The Future of Public Housing : Ongoing Trends in the East and the West
Chen, Jie - 2013
Public housing was once an important strand in western housing policies, but is seldom seen as a mainstream policy instrument for the future. In contrast, in many East Asian countries large public housing programs are underway. Behind these generalizations, there are exceptions, too. By...
Persistent link: https://www.econbiz.de/10014017348
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Leading for High Performance in Asia : Contemporary Research and Evidence-Based Practices
Sendjaya, Sen (ed.) - 2019
studies conducted in China, Indonesia, Singapore, and Australia, this book will equip readers with a set of strategic and …How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership … in Asia. Using a range of methodologies from in-depth interviews, field surveys, and computer simulation, the studies …
Persistent link: https://www.econbiz.de/10012396149
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Social Commerce : Marketing, Technology and Management
Turban, Efraim - 2016 - 1st ed. 2016
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...
Persistent link: https://www.econbiz.de/10012396235
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Social Media Management : Technologies and Strategies for Creating Business Value
Van Looy, Amy - 2016
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...
Persistent link: https://www.econbiz.de/10012396236
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Online Brand Communities : Using the Social Web for Branding and Marketing
Martínez-López, Francisco J. - 2016 - 1st ed. 2016
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...
Persistent link: https://www.econbiz.de/10012396282
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Social Media for Government : A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere
Khan, Gohar F. - 2017
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens,...
Persistent link: https://www.econbiz.de/10012396569
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Quick Guide Social Relations : PR-Arbeit mit Bloggern und anderen Influencern im Social Web
Gerstenberg, Fabian; Gerstenberg, Cornelia - 2018 - 2., aktualisierte Auflage
Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete...
Persistent link: https://www.econbiz.de/10012401479