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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
(precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and … data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships …. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing …
Persistent link: https://www.econbiz.de/10012396167
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Process-Mining : Geschäftsprozesse: smart, schnell und einfach
Peters, Ralf; Nauroth, Markus - 2019
-Mining im Vergleich zu anderen Methoden Praktische Anwendung von Process-Mining, Relevanz für KMU Datenschutz und -sicherheit … -- Datenschutz und -sicherheit -- Process-Mining-Software-Tools …
Persistent link: https://www.econbiz.de/10012401674
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Transportation Analytics in the Era of Big Data
Ukkusuri, Satish V. (ed.); Yang, Chao (ed.) - 2019
privacy-preserving urban traffic estimation system. - Chapter 5. Data, Methods, and Applications of Traffic Source Prediction …
Persistent link: https://www.econbiz.de/10012395880
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Big Data Management
García Márquez, Fausto Pedro (ed.); Lev, Benjamin (ed.) - 2017
This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...
Persistent link: https://www.econbiz.de/10012396332
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The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Gouillart, Francis - 2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...
Persistent link: https://www.econbiz.de/10012398144
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...
Persistent link: https://www.econbiz.de/10012398177
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A Primer on Process Mining : Practical Skills with Python and Graphviz
Ferreira, Diogo R. - 2017
The main goal of this book is to explain the core ideas of process mining, and to demonstrate how they can be implemented using just some basic tools that are available to any computer scientist or data scientist. It describes how to analyze event logs in order to discover the behavior of...
Persistent link: https://www.econbiz.de/10012398334
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New Horizons for a Data-Driven Economy : A Roadmap for Usage and Exploitation of Big Data in Europe
Cavanillas, José María (ed.); Curry, Edward (ed.);  … - 2016 - 1st ed. 2016
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...
Persistent link: https://www.econbiz.de/10011685638
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Datenbasiert entscheiden : ein Leitfaden für Unternehmer und Entscheider
Niebler, Paul; Lindner, Dominic - 2019
Dieses Buch befasst sich mit der zielgerichteten Auswertung von vorhandenen Daten im Unternehmen. Während früher viele Entscheidungen aus dem Bauch heraus getroffen wurden, sind heute die resultierenden Erfolge durch das gestiegene Datenvolumen so gut messbar wie nie zuvor. Doch nicht jede...
Persistent link: https://www.econbiz.de/10012401671
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Automatisierte Präferenzmessung : Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen
Roelen-Blasberg, Tobias - 2019
Tobias Roelen-Blasberg stellt in diesem Buch einen neuen Ansatz zur automatisierten Präferenzmessung vor. Anhand verschiedener Methoden aus den Bereichen Natural Language Processing, Text Mining und Machine Learning extrahiert der automatisierte Ansatz Produktattribute aus nutzergenerierten,...
Persistent link: https://www.econbiz.de/10012401679