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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
Binder, Jochen - 2014
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...
Persistent link: https://www.econbiz.de/10014017356
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Customer Co-Design : A Study in the Mass Customization Industry
Thallmaier, Stefan R. - 2015
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live...
Persistent link: https://www.econbiz.de/10014021369
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Cross Buying Extended in Multi Partner Bonusprogrammen : Eine kritische Analyse
Papenhoff, Heike (contributor) - 2009
Einführung -- Bezugsrahmen des Konstrukts Cross Buying -- Entwicklung des Konstrukts Cross Buying extended -- Multi Partner Bonusprogramme -- Cross Buying extended in Multi Partner Bonusprogrammen -- Ergebnisse der empirischen Untersuchung -- Fazit und Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014915
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
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Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric (contributor) - 2006
Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...
Persistent link: https://www.econbiz.de/10013516880
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Cross-Industry Innovation Process : Strategic Implications for Telecommunication Companies
Hahn, Tobias - 2015
process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation … telecommunications group …
Persistent link: https://www.econbiz.de/10012402019
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Collaboration in the Australian and Chinese Mobile Telecommunication Markets
Zhang, Yu (Aimee) - 2014
Introduction -- Definitions and theories of collaboration -- Literature review -- Methodology -- Telecommunications and … inter-firm collaborations -- A case study on collaboration in the Chinese mobile telecommunication market -- A case study on … collaboration in the Australian mobile telecommunication market -- A quantitative study of collaboration -- Conclusions and …
Persistent link: https://www.econbiz.de/10014017187
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Telecom Management in Emerging Economies : Evolutionary and Contemporary Perspectives
Medudula, Murali Krishna - 2016
Telecommunication Standards and Growth: Evolutionary Process -- Telecom Players, Regulatory bodies, International … & Telecom Markets – Enterprise, Retail and Application Development -- Telecommunication Policy- Concerns & Suggestions -- Net … issues in depth, e.g. mobile data security via 4G, the new industrial revolution, green telecommunications, and consumer …
Persistent link: https://www.econbiz.de/10014019805
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Telecommunication Markets : Drivers and Impediments
Curwen, Peter J. (contributor); Haucap, Justus (contributor) - 2009
Persistent link: https://www.econbiz.de/10013521204
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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon - 2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506