This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the...

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

Historical Origins of Uncertainty in Economic Theory -- Theoretical Foundations of Monetary Policy under Uncertainty -- Empirical Investigations of Market Uncertainty -- Communicated Uncertainty of the European Central Bank.

List of Reviewers or Scientific Committee Members -- 1. International Public Procurement: Innovation and Knowledge Sharing -- Part I. Innovation AND Reforms in Public Procurement Profession -- 2. Contract Management Innovation in Public Procurement: Costa Rica’s Experience -- 3. The Municipal...

This valuable book provides a much-needed integration of fundamental analysis of global forces and technical analysis to provide highly probable trades in currency markets. Fundamental analysis is often too vague and not quantified. This book provides insights into fundamental analysis and then...

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation...

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...

Start-ups und Existenzgründungen sind keine Miniaturausgaben großer Konzerne - ihre Entwicklung unterliegt eigenen Logiken. Dieser Praxisratgeber zeigt, wie effektive Kommunikation den Unternehmensaufbau und das Wachstum erfolgreich begleitet: Gründer und Entrepreneure erfahren, wie sie ihre...

Der Wertschöpfungsbeitrag von Corporate Publishing -- Kundenbindung und Kundenloyalität -- Freie Berufe und Kundenloyalität -- Unternehmenskommunikation -- Gestaltung und Wirkung von Corporate Publishing.