underlying motivation behind this collection of works is to bridge the gap between cruise theory and practice, by providing a …Despite representing a fairly small fraction of global tourism activity, the cruise sector has been experiencing a … steady growth rate over the last years. The 1st International Cruise Conference (ICC) and its proceedings documented here …

This book is an annual research report prepared by the cruise industry experts and scholars at home and abroad invited … by Shanghai International Cruise Business Institute based on the current development situations of the international … cruise industry, is an important part of the “X Book Series” of the Social Science Academic Press (China). This book consists …

segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process … -- 2 Segmentation approaches to older tourists -- Part II Older tourist behavior: the demand-side perspective -- 3 Older …

Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital …This book addresses innovation management and product development in the cruise tourism industry. It explains how …-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral …

The challenge for cruise operators is to come to terms with a changing world where the realities of the past are not … constant. This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise …, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile …

A. Cruise Destination Management and Sustainability -- B. Cruise Sector Image and Marketing Challenges -- C. Cruise … peer-reviewed papers, presented during the 3rd International Cruise Conference (Dubrovnik, Croatia), seeks to address those …