population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists … analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market …. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for …

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging … Experiences and Post-Travel Culture Involvement -- Barriers and Sentiment of the American Tourists toward Travel to China …

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das … der soziokulturellen Identität der Zielländer führen. Gleichzeitig ist der Tourismus für viele Regionen eine der … an einen nachhaltigen Tourismus? Welches sind die Zielgruppen für nachhaltige Tourismusangebote im Massenmarkt? Welche …

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co …-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is … various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist …

Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing … Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis … -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by …

for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey … Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft …

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …

Media Effects on Greece in the Korean TV Drama Descendants of the Sun -- Chapter 7: Film Tourism in China: Trends and …This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is … based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan …

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in … well as in travel technology and business travel are of key importance for managing travel and tourism companies. The … articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB …