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Conference Proceedings Trends in Business Communication 2016
Brunner-Sperdin, Alexandra (ed.);  … - 2017
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the … included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics … practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the …
Persistent link: https://www.econbiz.de/10012396572
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How the Fed Moves Markets : Central Bank Analysis for the Modern Era
Schnidman, Evan A. - 2016
outline a method to not only examine every piece of every central bank communication, but to do it in a way that is completely … outline a method to not only examine every piece of every central bank communication, but to do it in a way that is completely …
Persistent link: https://www.econbiz.de/10012397563
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Monetary Policy under Uncertainty : Historical Origins, Theoretical Foundations, and Empirical Evidence
Sauter, Oliver - 2014
Historical Origins of Uncertainty in Economic Theory -- Theoretical Foundations of Monetary Policy under Uncertainty -- Empirical Investigations of Market Uncertainty -- Communicated Uncertainty of the European Central Bank.
Persistent link: https://www.econbiz.de/10014017452
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Planet Forex : Currency Trading in the Digital Age
Cofnas, Abe - 2018
This valuable book provides a much-needed integration of fundamental analysis of global forces and technical analysis to provide highly probable trades in currency markets. Fundamental analysis is often too vague and not quantified. This book provides insights into fundamental analysis and then...
Persistent link: https://www.econbiz.de/10012396834
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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...
Persistent link: https://www.econbiz.de/10012396167
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Big Data Management
García Márquez, Fausto Pedro (ed.); Lev, Benjamin (ed.) - 2017
This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...
Persistent link: https://www.econbiz.de/10012396332
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The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Gouillart, Francis - 2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...
Persistent link: https://www.econbiz.de/10012398144
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Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...
Persistent link: https://www.econbiz.de/10012398177
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A Primer on Process Mining : Practical Skills with Python and Graphviz
Ferreira, Diogo R. - 2017
The main goal of this book is to explain the core ideas of process mining, and to demonstrate how they can be implemented using just some basic tools that are available to any computer scientist or data scientist. It describes how to analyze event logs in order to discover the behavior of...
Persistent link: https://www.econbiz.de/10012398334
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New Horizons for a Data-Driven Economy : A Roadmap for Usage and Exploitation of Big Data in Europe
Cavanillas, José María (ed.); Curry, Edward (ed.);  … - 2016 - 1st ed. 2016
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...
Persistent link: https://www.econbiz.de/10011685638