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Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten : Eine Analyse der Einflussfaktoren
Götze, Franziska - 2011
Produkte westlicher Firmen in China scheitern. Auch in der Wissenschaft wird das chinesische Konsumentenverhalten überwiegend …
Persistent link: https://www.econbiz.de/10014425117
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The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services
Schumann, Jan H. - 2009
The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...
Persistent link: https://www.econbiz.de/10013521277
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Sozial orientiertes Konsumentenverhalten im Lebensmittelhandel : Ein Vergleich junger Deutscher mit gleichaltrigen Deutschtürken
Anzengruber, Markus (contributor) - 2008
Eine bedeutende Zielgruppe für Industrie und Handel, auch bezüglich des Konsums von alltäglichen Gebrauchsgütern, sind die 18-29jährigen Konsumenten. Allgemeine Verhaltensschemata lassen sich auf diese jungen Konsumenten häufig nicht mehr anwenden, da es sich heute um einzelne kulturelle...
Persistent link: https://www.econbiz.de/10013516870
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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk (contributor) - 2009
Forschungshypothesen. Abschließend leitet er aus den Ergebnissen Empfehlungen für Markenunternehmen ab, deren Zielgruppe jugendliche …
Persistent link: https://www.econbiz.de/10014014680
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Fans and Fan Cultures : Tourism, Consumerism and Social Media
Linden, Henrik - 2017
range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online … participation through “new” media -- Chapter 6 Fans and tourism -- Chapter 7 Football fans - representations, motivations and place …
Persistent link: https://www.econbiz.de/10012396453
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Tourist Behavior : An Experiential Perspective
Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018
Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours … Influence of Moral Values on Tourist Happiness -- Florence: Tourism, Heritage and Consumption -- Conceptualising Challenging …This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study …
Persistent link: https://www.econbiz.de/10014019107
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Trust, Institutions and Managing Entrepreneurial Relationships in Africa : An SME Perspective
Amoako, Isaac Oduro - 2019
‘This extremely timely publication addresses an important knowledge gap in this era of shifting economic power and global imbalances. Entrepreneurship is central to the growing success of the wider African economy and understanding the importance of trust within developing relationships can...
Persistent link: https://www.econbiz.de/10012396039
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Cross-Cultural Personal Selling : Agents’ competences in international personal selling of services
Antczak, Anna - 2017
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...
Persistent link: https://www.econbiz.de/10012396258
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Economic Success of Chinese Merchants in Southeast Asia : Identity, Ethnic Cooperation and Conflict
Landa, Janet Tai - 2016 - 1st ed. 2016
This book provides an original analysis of the economic success of Overseas Chinese merchants in Southeast Asia: The ethnically homogeneous group of Chinese middlemen is an informal, low-cost organization for the provision of club goods, e.g. contract enforcement, that are essential to...
Persistent link: https://www.econbiz.de/10012397327
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Public Opinion on Economic Globalization : Considering Immigration, International Trade, and Foreign Direct Investment
White, Roger - 2017
This book examines survey data to consider the extent to which public support for immigration, international trade, and foreign direct investment exists in a cohort of 38 heterogeneous countries. With economic globalization shaping daily life, understanding the determinants of public opinion is...
Persistent link: https://www.econbiz.de/10012397455