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darauf reagieren muss. Die Ergebnisse der anschließenden empirischen Studie für die Ökonomien Deutschland, USA und …
Persistent link: https://www.econbiz.de/10014019756
In response to growing interest in household finance, this collection of essays with a foreword by John Y. Campbell, studies household and consumer use of credit instruments. It shows how individual consumers and households utilize various credit alternatives in managing their consumption and...
Persistent link: https://www.econbiz.de/10012054218
This book explains how income growth and better environmental qualities go hand in hand, and reviews the drivers and barriers to sustainable innovation on the basis of real-life cases. It discusses why innovation-based income growth reduces environmental impacts and how the huge global markets...
Persistent link: https://www.econbiz.de/10012397917
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have...
Persistent link: https://www.econbiz.de/10012396179
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour,...
Persistent link: https://www.econbiz.de/10012397636
Schwerpunkten Marketing, Konsumentenverhalten und Konsumentenpsychologie Fach- und Führungskräfte aus Marketing und Vertrieb Die …
Persistent link: https://www.econbiz.de/10014020725
Nachhaltigkeit, Corporate Social Responsibility, Klimawandel und Umweltschutz sind in den Medien vielfach diskutierte Themengebiete und finden zunehmend Eingang in das gesellschaftliche Leben. Konsumenten sehen sich daher beim Kauf vieler Produkte vermehrt ökologischen Alternativen gegenüber....
Persistent link: https://www.econbiz.de/10014424947
Given rising electricity consumption, coupled with finite resources, and a growing awareness surrounding sustainable energy, ICT-enabled electrical networks such as smart grids are increasingly being deployed by energy companies. One aspect of smart grids is smart meter technology (SMT), which...
Persistent link: https://www.econbiz.de/10014016657
This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks...
Persistent link: https://www.econbiz.de/10012397024
Dieser Band beschreibt die Entwicklung der modernen Konsumgesellschaft von ihren Anfängen in den vorindustriellen Gesellschaften des 17./18. Jahrhunderts bis heute. Stephan Wallaschkowski zeigt auf, wie sich die industrielle Revolution und der fortschreitende Konsumwandel im Sinne einer steten...
Persistent link: https://www.econbiz.de/10012401741