This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and...

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that...

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product...

Zur Notwendigkeit der Strukturierung von Märkten für technische Innovationen -- Theoretische Grundlagen der bedürfnisorientierten Marktstrukturierung für technische Innovationen -- Ein methodischer Ansatz zur bedürfnisorientierten Marktstrukturierung für technische Innovationen --...

Grundlagen der Automobilfinanzierung -- Aspekte und Eigenschaften der Subprime-Automobilfinanzierung im Kontext bankbetrieblicher Kreditrisiken -- Marktbedingungen und Einflussfaktoren der Subprime-Automobilfinanzierung in Deutschland -- Bankbetriebliche Rahmenbedingungen und...

Der deutsche Fernlinienbusmarkt zwischen Regulierung und Liberalisierung -- Rahmenbedingungen der Modellkonstruktion -- Empirische Vorarbeiten: Preisanalyse, Marktanalyse, Mobilitätsverhalten im Fernverkehr -- Modulkonstruktion: Nachfrageentwicklung, Verkehrsmittelwahl und...