impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most … globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart … changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a … unique academic forum where researchers present and discuss original and significant contributions on the marketing issues …

This book presents the latest research and recent studies in the field of national brand and private label marketing …. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics … Brands and Private Label Marketing conference in Barcelona. …

researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three …This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing … (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB …

. Payam Akbar ist Wirtschaftspsychologe. Er forscht und lehrt zu den Themen Marketing-Management und Konsumentenverhalten an …, Einstellung, Entscheidung Interindividuelle Unterschiede Soziale Umwelt, physische Umwelt, mediale Umwelt Konsumentenverhalten im … Wandel Die Autoren Prof. Dr. Stefan Hoffmann ist Professor für Marketing an der Christian-Albrechts-Universität zu Kiel. Dr …

Inhalt Konzeptionelle und theoretische Grundlagen Studie 1: Geplantes vs. tatsächliches Konsumentenverhalten auf YouTube … Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (Marketing) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich Marketing, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …

, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality … prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest …

EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im …

practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing … participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats …, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in …

, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce …