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Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

Kavaratzis, Mihalis - 2015

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical...

Persistent link: https://www.econbiz.de/10012401944

Praxishandbuch City- und Stadtmarketing

Meffert, Heribert (ed.); Spinnen, Bernadette (ed.); … - Bundesvereinigung City- und Stadtmarketing Deutschland - 2018

• Perspektiven für die kooperative Stadtentwicklung • Die Stadt als Marke • Die digitale Stadt • Tourismus, Standortmarketing und …

Persistent link: https://www.econbiz.de/10014020681

Standortmarketing in der Wirtschaftsförderung : Grundlagen für die Praxis

Lennardt, Stefan - 2017

Einleitung -- Standortmarketing national und international -- Kein Standortmarketing ohne Standortstrategie -- Meinen … nehmen zu. Für alle Themen der Wirtschaftsförderung spielen Standortimage und Standortmarketing eine große Rolle. Die gute … Kontinuität können im Standortmarketing viel bewirken. Zusammenfassungen und Übungsaufgaben am Ende jedes Kapitels festigen das …

Persistent link: https://www.econbiz.de/10014017509

Regionalmarketing als räumliches Steuerungs- und Entwicklungsinstrument : Grundlagen - Konzepte - Fallbeispiele

Seidel, Michael - 2016

regionale Wirtschaft im Fokus: Standortmarketing -- Das „Unmessbare“ trotzdem messen: Controlling für Regionalinitiativen. … Wirtschaft im Fokus: Standortmarketing • Das „Unmessbare“ trotzdem messen: Controlling für Regionalinitiativen Der Autor Prof. Dr …

Persistent link: https://www.econbiz.de/10014020328

Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

Köhler, Julia - 2014

Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung...

Persistent link: https://www.econbiz.de/10014021221

European Cities in Dynamic Competition : Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness

Albach, Horst (ed.); Meffert, Heribert (ed.); … - 2018

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on...

Persistent link: https://www.econbiz.de/10012396838

The Community Manager’s Playbook : How to Build Brand Awareness and Customer Engagement

Perkins, Lauren - 2015

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into...

Persistent link: https://www.econbiz.de/10012627203

Political Branding Strategies: Campaigning and Governing in Australian Politics

Downer, Lorann - 2016

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands – the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and...

Persistent link: https://www.econbiz.de/10012615673

Designing Luxury Brands : The Science of Pleasing Customers’ Senses

Derval, Diana - 2018

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or...

Persistent link: https://www.econbiz.de/10013256178

Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management

Thier, Karin - 2018

Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University...

Persistent link: https://www.econbiz.de/10013270836

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