Place branding & place marketing 1976-2016 : a multidisciplinary literature review
Year of publication: |
December 2017
|
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Authors: | Vuignier, Renaud |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 4, p. 447-473
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Subject: | Place marketing | Place branding | Literature review | State of the art | Public management | Bibliometrie | Bibliometrics | Standortmarketing | Markenführung | Brand management |
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