consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese …This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With … increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media …

refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of … marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers … into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11 …

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale … research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer … online marketing and consumer research, as well as communications Market and consumer researchers as well as consultants The …

Consumer (co-)ownership in renewable energy (RE) is essential to the overall success of Energy Transition. In June 2018 … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy … energy, e.g. in Asia, Africa and Latin America, may be interested in the benefits of consumer ownership. While demand for …

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the …' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their brands in … digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti …

‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and … perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism … of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi … risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima … investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices …