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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Green Fashion Retail
Strähle, Jochen (ed.) - 2017
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail …Green Fashion Retail -- Key Aspects of Sustainability in the Fashion Retail -- Closed Loop Production- A Literature … Sustainable Manufacturing Standards for Retail Brands -- The Prosumer Concept in Fashion Retail: Potentials and Limitations -- The …
Persistent link: https://www.econbiz.de/10012396179
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International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Morbe, Lukas - 2018
-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their … retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future … research in the fields of retail management and international business. Contents International Strategy’s Effects on Retailers …
Persistent link: https://www.econbiz.de/10012396470
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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
Martínez-López, Francisco J. (ed.);  … - 2017
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...
Persistent link: https://www.econbiz.de/10012398339
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Handel mit Mehrwert : Digitaler Wandel in Märkten, Geschäftsmodellen und Geschäftssystemen
Heinemann, Gerrit (ed.); Gehrckens, H. Mathias (ed.);  … - 2019
Dieses Buch greift die drei wichtigsten Aspekte der Marktveränderung im Handel auf: Markt und Kunde, neue Geschäftsideen und Geschäftsmodelle sowie Geschäftssysteme und Businessschnittstellen. Dabei werden sowohl absatzseitige Aspekte wie beispielsweise das Kaufverhalten der Millennials bzw....
Persistent link: https://www.econbiz.de/10012401863
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Cross-Channel Retail Branding : Eine verhaltenswissenschaftliche Untersuchung in Deutschland, Frankreich und Großbritannien
Rittinger, Sebastian - 2013
Grundlagen: Multi-Channel Retailing, Markenpolitik im Handel, Cross-Channel Retail Branding -- Entwicklung des …
Persistent link: https://www.econbiz.de/10014016955
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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
Binder, Jochen - 2014
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...
Persistent link: https://www.econbiz.de/10014017356
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Selbstkongruenz im Multichannel-Retailing : Determinanten und Auswirkungen der absatzkanalspezifischen Selbstähnlichkeit
Platt, Ramona - 2017
Modell zur Analyse des Einflusses der Selbstkongruenz auf die Absatzkanalwahl von Multichannel-Shoppern -- Empirische Überprüfung der Entstehung und Wirkung der absatzkanalspezifischen Selbstkongruenz -- Implikationen zur systematischen Entwicklung eines integrierten, identitätsbasierten...
Persistent link: https://www.econbiz.de/10014018365
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Akzeptanz von digitalen Zahlungsdienstleistungen : Eine empirische Untersuchung am Beispiel von Mobile Payment mittels Smartphone im stationären Handel
Ginner, Michael - 2018
- und Finanzwesen, Einzelhandel, Telekommunikation, Marketing und Produktgestaltung Der Autor Dr. Michael Ginner ist nach …
Persistent link: https://www.econbiz.de/10014019350
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Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels
Himbert, Lena - 2016
Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
Persistent link: https://www.econbiz.de/10014019955