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García Márquez, Fausto Pedro (ed.); Lev, Benjamin (ed.) - 2019

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers,...

Persistent link: https://www.econbiz.de/10012396135

Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Sigala, Marianna (ed.); Rahimi, Roya (ed.); … - 2019

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

Persistent link: https://www.econbiz.de/10012396151

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Palmatier, Robert W.; Martin, Kelly D. - 2019

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...

Persistent link: https://www.econbiz.de/10012396167

Recent Developments in Data Science and Business Analytics : Proceedings of the International Conference on Data Science and Business Analytics (ICDSBA- 2017)

Tavana, Madjid (ed.); Patnaik, Srikanta (ed.) - 2018

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business...

Persistent link: https://www.econbiz.de/10012396406

Quality, IT and Business Operations : Modeling and Optimization

Kapur, P.K. (ed.); Kumar, Uday (ed.); Verma, Ajit Kumar (ed.) - 2018

This book discusses action-oriented, concise and easy-to-communicate goals and challenges related to quality, reliability, infocomm technology and business operations. It brings together groundbreaking research in the area of software reliability, e-maintenance and big data analytics,...

Persistent link: https://www.econbiz.de/10012396639

Artificial Intelligence for Fashion Industry in the Big Data Era

Thomassey, Sébastien (ed.); Zeng, Xianyi (ed.) - 2018

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique...

Persistent link: https://www.econbiz.de/10012396692

Technology and the Insurance Industry : Re-configuring the Competitive Landscape

Cappiello, Antonella - 2018

The book analyzes the role of technology in the redefinition of the competitiveness of insurance markets. With a focus on the competitive challenges of InsurTech startup to the incumbent insurers, the book will discuss the strategic role of technology both in the development and in the...

Persistent link: https://www.econbiz.de/10012397161

The Econometrics of Multi-dimensional Panels : Theory and Applications

Mátyás, László (ed.) - 2017

This book presents the econometric foundations and applications of multi-dimensional panels, including modern methods of big data analysis. The last two decades or so, the use of panel data has become a standard in many areas of economic analysis. The available models formulations became more...

Persistent link: https://www.econbiz.de/10012397167

Strategy is Digital : How Companies Can Use Big Data in the Value Chain

Cordón, Carlos - 2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in...

Persistent link: https://www.econbiz.de/10012397878

The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation

Gouillart, Francis - 2016

-company interactions fed by digital platforms; providing new personal experiences for individuals and lastly (and most importantly …-company interactions fed by digital platforms; providing new personal experiences for individuals and lastly (and most importantly … world, helping them develop relationships that escape the commodity syndrome through the use of data platforms and analytics …

Persistent link: https://www.econbiz.de/10012398144