In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media …-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media … industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news …

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to … which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms … limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from …

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to … operate and consumers perceive and process media content. These transformations have not only led business practices to change …. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also …

works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new …

Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and … challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between … countries from Europe, North-America, Asia, and Australia. Contents Advertising in Online and Social Media Advertising …