Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid to so-called business webs. Business webs are networks of firms which provide complements to a common product architecture. In the past, research focused on management...

Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten. Die Autorin zeigt den Lebenszyklus eines YouTube Werbespots sowie den Einfluss verschiedener...

This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the...

The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and...

Die neuen Informationstechnologien ermöglichen Geschäftslösungen, die die Prozesse fundamental verändern: Unternehmen werden innerhalb des Verbundes Lieferant-Hersteller-Abnehmer in ihre wertschöpfenden Bestandteile zerlegt und in virtuellen Geschäftsgemeinschaften neu zusammengefügt....

New Products and Existing Product Portfolio Management -- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty -- Demand Modeling in Product Line Trimming: Substitutability and Variability -- Supply Chain Coordination -- Coordinated Pricing and...

The basic idea of the real-time enterprise is to become quicker. A business which wants to become a real-time enterprise has to acquire three main abilities:- Internal and external data is integrated quickly and in real time in a well-organized company data pool,- Analyses of information in the...

Anforderungen an Electronic Sourcing Systeme -- Internet und Beschaffung -- Lieferantenmanagement: Strategien, Prozesse und systemtechnische Unterstützung -- Beziehungserfolg bei der Beschaffung auf elektronischen Märkten — theoretische Analyse und empirische Evidenz -- Electronic Reverse...