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within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer … matter -- 5.Life on the ‘Beer Frontier:’ a Case Study of Craft Beer and Tourism in West Virginia -- 6.Highland Brewing … construction of craft beer tourism in Tampa Bay -- 8.Tourism practices and market penetration: The case of craft-brewing in …
Persistent link: https://www.econbiz.de/10012397985
for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey … Brewing Festivals -- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three …
Persistent link: https://www.econbiz.de/10014018012
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large … producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and … countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and …
Persistent link: https://www.econbiz.de/10012396675
brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the … mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This … brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the …
Persistent link: https://www.econbiz.de/10012398081
Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10013516592
Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und...
Persistent link: https://www.econbiz.de/10014014895
Authentizität von Marken als Untersuchungsgegenstand -- Theoretischer Rahmen zur Konzeptualisierung von Marken-Authentizität und Entwicklung des empirischen Untersuchungsmodells -- Empirische Untersuchung zur wahrgenommenen Marken-Authentizität -- Implikationen für Forschung und Praxis.
Persistent link: https://www.econbiz.de/10014015797
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of … tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market … future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views …
Persistent link: https://www.econbiz.de/10012395925
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and … tourism businesses and visitors …
Persistent link: https://www.econbiz.de/10012395974
This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within … by their developed counterparts. This book reflects on and assesses the transformative power that tourism has in …1. Synopsis of the Tourism Industry Within the Caribbean -- 2. Climate Change and the Sustainable Development of …
Persistent link: https://www.econbiz.de/10012395998