This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special … degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized …

Utilize a set of practical guidelines to help your Agile organization elevate software design quality as an important …

This book contains the refereed proceedings of the 7th International Conference on Software Business, ICSOB 2016, held … in Ljubljana, Slovenia, in June 2016. Software business refers to commercial activities in and around the software … industry aimed at generating income from the delivery of software products and services. The theme of the event was "Software …

How does one of the world’s biggest Enterprise Resource Planning (ERP) suppliers develop software? How do Oracle, SAP …, Microsoft and Co really work? Christine Grimm presents a first-hand account of a social researcher who entered the software …

This book opens the “black box” of software sourcing by explaining how dynamic software alignment is established and … how it impacts business performance outcomes. By investigating how software-sourcing modes are related to value generation …-house software on dynamic fit and process-level performance outcomes in a client organization. It describes dynamic IT alignment as …

A. Background: How the software industry works -- Economic principles at work in the software industry -- Software … vendor strategies -- B. Specific Issues: Outsourcing and offshoring of software development -- Platform concepts -- Software … as a Service. 7. Open source software …

management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the …

Managementteilfunktionen Planung, Controlling, Organisation und Human Resources Management in international tätigen Unternehmen, jeweils mit … gezieltem Bezug zum Marketing i.S. einer marktorientierten Unternehmensführung. Angereichert werden die theoretisch dargelegten … einzelnen Aktionsfeldern des internationalen Marketing-Managements sowie zahlreiche aktuelle Beispiele aus der unternehmerischen …

possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the … with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to … challenges facing modern international marketers. He explains what it is to have successful communication with the target market …