Introduction -- Logical Foundations of Social Science Research -- Overview on Decision Tree Induction -- Using Decision Tree Induction for Theory Development -- A Hybrid Decision Tree-based Method for Exploring Cumulative Abnormal Returns -- An Ethnographic Decision Tree Modeling: An Exploration...

Science of Information -- Part I Understanding Big Data -- Big Data Essentials -- Big Data Analytics -- Part II Understanding Big Data Systems -- Distributed File System -- MapReduce Programming Platform -- Part III Understanding Machine Learning -- Modeling and Algorithms -- Supervised Learning...

This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic...

Wie nutzen User Webseiten? Mit den etablierten Verfahren ist es bisher nicht möglich, ausreichend detaillierte, objektive und repräsentative Antworten darauf zu finden. Kai Honsel schließt diese Forschungslücke durch eine neue Methodik: der Integration von Web Usage Mining und Eye Tracking....

Chapter 1: Disruption -- Chapter 2: A Short History of Business Analytics -- Chapter 3: Open Source Analytics -- Chapter 4: The Hadoop Ecosystem -- Chapter 5: In-Memory Analytics -- Chapter 6: Streaming and Real Time -- Chapter 7: Analytics in the Cloud -- Chapter 8: Machine Learning -- Chapter...

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...

This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines...

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them...

The main goal of this book is to explain the core ideas of process mining, and to demonstrate how they can be implemented using just some basic tools that are available to any computer scientist or data scientist. It describes how to analyze event logs in order to discover the behavior of...