Narrow search
Showing 1 - 10 of 298
Cover Image
Information Technology and Product Development
Nambisan, Satish - 2009
Persistent link: https://www.econbiz.de/10013521286
Cover Image
Stakeholder Integration in Service Innovation
Jonas, Julia M. - 2018
Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and … implementation of stakeholder integration with its’ complexity and challenges. The case analysis provides evidence how stakeholder … systems Stakeholder integratio n in service innovation: a passive look from outside The management perspective on stakeholder …
Persistent link: https://www.econbiz.de/10012396516
Cover Image
From Customer Retention to a Holistic Stakeholder Management System : Living a Vision
Huber, Margit (contributor); O’Gorman, Susanne (contributor) - 2008
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of … Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the …, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive …
Persistent link: https://www.econbiz.de/10013520899
Cover Image
Enterprise Architecture : Creating Value by Informed Governance
Op't Land, Martin; Steghuis, Claudia; Tribolet, José; … - 2009
Persistent link: https://www.econbiz.de/10013521091
Cover Image
Customer Engagement in Theory and Practice : A Marketing Management Perspective
Żyminkowska, Katarzyna - 2019
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer...
Persistent link: https://www.econbiz.de/10012396173
Cover Image
Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
Cover Image
Co-Creation and Learning : Concepts and Cases
Akhilesh, K.B. - 2017
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and...
Persistent link: https://www.econbiz.de/10012396499
Cover Image
Simplifying Solution Space : Enabling Non-Expert Users to Innovate and Design with Toolkits
Naik, Hari Suman - 2017
Hari Suman Naik takes the perspective of modular systems and investigates how to enable non-expert users to innovate and design, by simplifying toolkit solution space. New production technologies like digital fabrication and modular electronics along with appropriate toolkits can offer users a...
Persistent link: https://www.econbiz.de/10012397946
Cover Image
The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Gouillart, Francis - 2016
Rapid changes in business along with better informed customers threaten the traditional sales and procurement process. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new way of partnering between these two roles can, in...
Persistent link: https://www.econbiz.de/10012398144
Cover Image
Quick Guide Influencer Marketing : Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen
Deges, Frank - 2018
Authentische und persönliche Werbebotschaften werden im Kaufprozess immer wichtiger. Dieser Quick Guide erklärt kompakt und auf den Punkt, wie Unternehmen erfolgreich mit Influencern zusammenarbeiten können. Denn: Erfolgreiche Influencer haben sich in den Sozialen Netzwerken in den letzten...
Persistent link: https://www.econbiz.de/10012401480